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Do's and Don'ts of Licensing: What You Need to Know

  • Writer: Phillip Herrold
    Phillip Herrold
  • Jan 26, 2025
  • 3 min read

Updated: Feb 3, 2025

Licensing can be a tricky subject, especially for those involved in creative arts. If you're a theater group, a musician, or a filmmaker, navigating licensing is essential for making sure your projects are not just creative but also legal and profitable. This guide will outline key do's and don'ts of licensing to empower you with the knowledge you need to succeed.


Understanding Licensing


Licensing means obtaining permission to use someone else's creative work. This includes music, scripts, choreography, logos, or brand names. The creator holds exclusive rights to their work, and using it without proper licensing can lead to severe legal issues. According to the U.S. Copyright Office, in 2020 alone, over 31,000 copyright infringement claims were filed. Sound legal compliance promotes a healthy relationship within the creative community, relieving you to focus on producing art instead of worrying about legal battles.


Do: Research Thoroughly


Before entering any licensing agreement, invest time in comprehensive research. Get familiar with the rights tied to the work you want to use. For example, if you're using a popular song in a short film, know whether it allows for public performance or commercial distribution.


Understanding licensing types is crucial. A study by the Creative Commons found that 67% of creators are unclear on licensing terms. If a license allows non-commercial use, that typically means you can't sell the project containing that music. Clarifying what is permissible upfront can save you headaches later on.


Don’t: Assume All Works Are Public Domain


A common mistake is believing that older works are free to use. For instance, many people assume anything published before 1923 is in the public domain. However, this is not always the case due to differing copyright laws worldwide. Be vigilant and check the copyright status of any work you want to utilize. Failing to secure proper permissions can lead to costly lawsuits.


Do: Keep Clear Records


It's critical to maintain organized and detailed records whenever you secure licenses. Your documentation should outline the scope, duration, and payment terms. For example, if you license a song for a year, keep records showing you paid the licensing fee and the specific terms under which you will use that song.


Having thorough records protects you in case any disputes arise. If questioned about your usage, you can promptly provide evidence backing your claims, which could save you both time and money.


Don’t: Skip the Fine Print


Licensing agreements come packed with essential details in the fine print. Avoid the temptation to overlook these specifics. For instance, a license may have hidden fees or renewal dates that can affect your budget and project timeline. Understanding all terms can help you sidestep unpleasant surprises that could derail your project.


Do: Consult Legal Experts if Needed


If licensing laws seem overwhelming, reach out to legal professionals experienced in this field. Intellectual property attorneys can help clarify the ins and outs of licensing agreements and copyright laws. While hiring experts involves upfront costs, it can ultimately save you from even larger expenses resulting from potential legal disputes.


Don’t: Ignore Attribution Requirements


Regardless of the type of license, many have specific attribution requirements. For instance, Creative Commons licenses typically require you to credit the original creator. Not adhering to these guidelines could void your license or expose you to legal repercussions.


Always read the attribution rules in your license agreements. This not only protects you legally but also builds goodwill in the creative community, encouraging collaboration and respect among creators.


Do: Plan for Licensing Costs


When budgeting for your projects, remember to factor in licensing fees. These costs can vary widely based on the work's popularity or the intended use. For instance, a popular song may come with a licensing fee of $10,000 or more, while lesser-known tracks can be far cheaper. By anticipating these costs during your planning phase, you can allocate your resources wisely, ensuring you finish your project within budget.


Don’t: Neglect Local Laws


Licensing rules differ significantly from one region to another. If your work is intended for international distribution, you may require additional licenses or permissions based on local laws. For example, using a work in Europe may necessitate compliance with the EU's copyright regulations, which can be different from U.S. laws. Always research local regulations to avoid legal complications.


Final Thoughts


Navigating the landscape of licensing demands careful planning and attention to detail. From thorough research and proper record-keeping to consulting experts and adhering to local laws, the choices you make affect your project's success.


By following these do's and steering clear of common mistakes, you can ensure your creative work is both legal and ethical. Keep these principles in mind as you explore the world of licensing, allowing you to focus on what truly matters—your creativity and artistic expression.


Eye-level view of a script resting on a wooden table
A script sitting on a wooden table, emphasizing the importance of licensing in performing arts.

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©2025 by Phillip Herrold Art & Design and Center Stage Graphics

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